Surbhi Jain, Founder of Neend. On Building an app that aims to help people sleep better.

Neil Patel
2 min readMar 14, 2024

Making India sleep better: More than 55% of Indian adults face trouble falling asleep at least three nights a week. Today, I speak with Surbhi Jain, the founder of Neend, a free app offering stories, soothing sleep sounds, meditation, and more to help users unwind and nod off.

Launched in 2021, Surbhi shares how she started this journey after contracting Covid and struggling with sleep issues. She released the MVP on YouTube, experiencing significant organic growth. Surbhi discusses building a consumer app in the wellness space, addressing topics like traction, funding, her background, dealing with competition, and a referral scheme that didn’t work out.

She also shares insights into investing in startups, revealing what she looks for and her thoughts on the wellness space. Finally, Surbhi talks about handling criticism of her WhatsApp display picture by an unnamed investor and much more!

In this conversation we also talk about:

  • How it works
  • Her reluctance to seek feedback from friends and family
  • Contacting customers first thing in the morning
  • Business model.
  • General sleep tips
  • Thoughts on blue light glasses , do you they work.
  • Dealing with biases.
  • Scaling the business.


Hosted And Produced by Neil Patel

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Music by Punch Deck.



Neil Patel

Screenwriter/Podcast host & Producer. Fast learner, Passionate about storytelling. Good sense of humour, & Enjoy challenges!