Pratham Jindal of Praper Media. On building a content agency helping creators create.

Neil Patel
2 min readFeb 28, 2024

From a 13-year-old dreaming of becoming a YouTuber to now leading a 6-figure video content agency, today I speak with Pratham Jindal, Founder and CEO of Praper Media — a content agency collaborating with some of the biggest creators on the planet.

In this episode he shares insights into launching the agency, recounting the story of securing his first customer by spending 100 Rupees on a super chat. Pratham delves into his unique hiring philosophy and offers perspectives on AI, Chat GPT, and Sora. Additionally, he unveils his distinctive framework for hiring staff and discusses effective cold email strategies.

Pratham provides valuable advice on transitioning from a solo freelancer to starting an agency, reflecting on some mistakes made, such as not trusting his gut. He shares insights for first-time founders and entrepreneurs, discussing his hands-off management style. Why his first content channel failed and key takeaways and starting your own content channel. Content is not an easy game!

Pratham highlights why Instagram is his most significant marketing channel and explains his reluctance to use freelancer websites. Talks about the startup scene in Chandigarh. Finally, he talks about his venture into creating a KPOP channel in India and much more.

In this conversation we talk about:

  • Starting in his parents bedroom.
  • Not having issues with pricing
  • Algorithms
  • Meeting his Co-founder
  • Being consistant.
  • The booming creator scene
  • Plans for the future.
  • Starting young, did he miss out on social life?
  • A great story about using the wifi restaurant password to complete a job.
  • Getting referrals.
  • Growing quickly 1. to 45 team 1,000 sqft office
  • Qualities entrepreneurs must have — Communication.

And much more




Neil Patel

Screenwriter/Podcast host & Producer. Fast learner, Passionate about storytelling. Good sense of humour, & Enjoy challenges!