India’s first tech-driven footwear brand, offering customisation of shoes at an affordable price — Aayush Jindal Co-founder of Toesmith
‘It was his birthday & I thought of customising a shoe and gifting it to him on his birthday’ — Aayush Jindal
…And so Toesmith was born! and they haven’t looked back . I speak to Aayush Jindal Co-founder of Toesmith , India’s first tech-driven footwear brand, offering customisation of shoes .
In this episode he talks how the 3d customisation works. Talks about customer research , pitching his parents the prototype , how they target customers via Facebook and Instagram, how many orders that get a day, quitting the corporate life, how they plan to scale the operation and finally he gives advice on building an e-commerce business & brand in India.
In this conversation we also talk about:
- Pricing strategies that don’t pinch!
— Getting great feedback & design from a tattoo artist
— Walking away from nice job at Bain
— How they deal with copyright issues
— Thoughts on the offline / retail market.
— Is it pressure off or pressure on?
— Launching internationally & scaling
— Experiencing failure on his previous start-up
— Getting advice from parents who work in the shoe manufacturing business.
and much much more
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music by Punch Deck. https://open.spotify.com/artist/7kdduxAVaFnbHJyNxl7FWV
