How to get your first 1,000 customers in India
Today I speak to Anirudh Narayan author of an amazing new book called Scale Smart: How To Get Your First 1,000 Customers in India. Scale Smart is an actionable guide to start and scale a startup in India.
So in this podcast, we talk about great digital marketing strategies — Facebook, Youtube, Whatsapp, email marketing, etc you can use today to get your startup off the ground. We also talk about his time at Shutterstock with a 250K budget to life as a digital nomad in South America and much more!
In this conversation we talk about:
- Examples of Indian focussed growth stories
— When should you start the growth hacking process?
— Product market fit.
— Focus on consistency, not virality
— It’s your responsibility to build a community and not sell
— Get smarter using Facebook
— Life in the US and South America
— Example growth hacks and experiments at Shutterstock.
— Email marketing edge case examples.
— Build relationships offline
— Youtube marketing examples — create primary, secondary, tertiary content
— vidIQ is the tool that helps you learn how to get more views and subscribers
— Social influencers -Still the number one way to push things out
and much more
links
Information for the book: http://bit.ly/book-landing-page
Buy the book on Amazon: http://bit.ly/scale-smart
A video testimonial for the book from Shradha Sharma: http://bit.ly/yourstory-testimonial
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