Charanjeev Singh, founder of SinghStyled. The world’s first Sikh brand that caters to 30 million Sikhs around the world.
Charanjeev Singh aka CJ aka The Flying Sikh is back on the show! I spoke to CJ on the show 5 years ago and he is still going strong. In fact they are now launching retail shops in Thailand, Malaysia, Australia and Singapore.
He talks about acquiring 10% Sikh grooming market just through word of mouth. Talks about Product development life cycle and why the weather plays a big role. He talks about building a community centric brand.
Talks about product failures Talks about the importance of Sikh culture in 2020. Why the indian hipster phase has died. Launching a streetwear brand. Shopping cart abandon rates. And finally he talks about creating the world’s first beard deodorant and much more.
in this conversation we also talk about:
- Not burning money on marketing
- The good & bad of Covid
- Why it takes 8/9 months to launch a product.
- Demonetization & implementing GST issues
- New thoughts on entrepreneurship
- Being patient
- Going offline
- Would he change anything
- Being the ‘GQ’ for Sikhs
- Why beard textures are different around the world.
and much more
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music by Punch Deck. https://open.spotify.com/artist/7kdduxAVaFnbHJyNxl7FWV
