Amit Purohit of Fantasy Akhada, on building one of the fastest growing Fantasy Sports Platform in India.

Neil Patel
2 min readJun 30, 2022

Sports tech and driving sports engagement. Today my guest is Amit Purohit CEO & founder of Fantasy Akhada, a fantasy sports platform that provides you with an opportunity to play Fantasy Cricket, Fantasy Football and Fantasy Kabaddi by using your sports knowledge and skill.

So today he talks about building a hyper growth sports tech startup, going from the 181st fantasy app to being in the top 5 , amazing stuff. He talks about the USP — focusing on customer delight. Talks about marketing and why they focus on quality not volume.

A great story about getting legendary cricket commentator Harsha Bhogle into becoming a brand ambassador and investor with a cold email. Gives advice for first time founders and his primary role as a founder. Nearly giving up , raising finance and finally some fantasy sports do’s and don’ts for first time players.

In this conversation we talk about:

  • Why didn’t they go for a subpar cricketer to promote the brand.?
  • Dealing with customer service calls on New Year Eve
  • Being an ex-Star Sports employee.
  • Getting support from friends and family
  • Being a very competitive market because of the Low barrier to entry
  • Key learnings and customer feedback in the early days.
  • What is the business model?
  • Having all the skill sets to get this off the ground.
  • Raising finance.
  • Talks about the team.
  • How fast are they growing?
  • Stats and engagement so far.



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music by Punch Deck.



Neil Patel

Screenwriter/Podcast host & Producer. Fast learner, Passionate about storytelling. Good sense of humour, & Enjoy challenges!